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The Power of Social Media in the Rental Market

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Marina Shlomov - Tuesday, April 21, 2020

Who reads paper newspapers anymore? If you want to reach people, you absolutely must be on social media. In fact, the 8 biggest sites for you to be on are free to join – so you’ve got no excuse! 









There are so many things you can do once you are on these sites – and it goes far beyond finding tenants. Let’s take a look at the power of social media in the rental market. 

1. Networking. 

It is called social media because, well, you are social. You meet people. You connect, share information, and suddenly feel like online friends. When it comes to working within the rental market, the greater your network, the better. Not only will you be able to connect with potential tenants, but you will also be able to learn from – as well as what not to do – from others in the business. 

Networking on social media allows you to make a name for yourself within the community and allows others to see you as a professional in the rental market. In other words, it is like free advertising for yourself. 

2. Monitor Market Trends. 

Social media allows you to not only interact with people but also monitor what else is going on in your community when it comes to rentals. What are the trends? Who is renting? What are they looking for? How quickly are listings moving? This will help you understand that market even more – and make sure that you are creating your listings so that they are enticing to potential tenants. 

3. Generate Leads. 

Like we said in the beginning, not everyone reads newspapers anymore. And, going to rental websites is not always ideal, either. But nearly everyone with an internet connection can be found on some sort of social media. So, instead of wasting your efforts on other sites or other advertising methods, go to where the people are. 


While it doesn’t replace heavy, in-depth advertising, social media does provide you with an easy, free way to connect with people in and around the community. You can keep a close eye on the market, get your name out there, and have your property listings land in front of those who need to see them. 

Times are changing. Social media needs to be a part of your business and marketing plan. Its power is much too great not to take advantage of it. 



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