The coronavirus has sent us into a worldwide pandemic. As a result, we have had to change the way we do many things in life – from how we experience date night to how we do our grocery shopping. Things we never could have imagined have now become normalized. And spending time outdoors – in a socially distanced manner, of course – has become one of the safest and most popular things to do.
Since life has been turned upside down, it only makes sense that the way we market our properties would have to change, too, right? For instance, instead of focusing on local nightlife, dining, and shopping, we should now be marketing walkability.
What exactly is walkability? Well, it is a measurement of just how easy and safe it is to walk in an area. Are there sidewalks? Is there beautiful scenery? Are necessities like schools, grocery stores, banks, and such nearby?
With the need to get outdoors combined with changes to public transportation systems, future residents want to know that the location of the rental property is going to benefit them – and fulfill their needs.
Though, keep in mind that there are also additional benefits that come with a home that has a high walkability score. Check these out:
Convenience. A rental property near parks, playgrounds, or essential businesses can be convenient for families.
Sense of community. Being able to get outdoors amongst others within the community – even just seeing another smiling face from afar – can lead to a greater sense of inclusion.
Monetary savings. If driving is no longer a necessity, then you can give your car a rest and save money on gas.
A green decision. Not only would you be saving gas money by not having to drive, but you would also be doing your part to help the planet.
Increased health. Those who work indoors all day or who are used to spending hours at the gym each week can take advantage of the great outdoors to better their health.
If you are ready to adjust your marketing efforts to focus on walkability, then do so. Not sure how? Here are a few tips:
- Use the Walk Score Website. There is an online tool called Walk Score that, when you provide the address, uses metrics (such as distance from certain commonly-accessed areas) to calculate a score. It also gives you nearby highlights you can use in your listing.
- Highlight Nearby Businesses. Take a look at the businesses that are within walking distance from the property and feature them. Entice the potential tenant with the value of the nearby businesses.
- Share the Benefits. We discussed the benefits of walkability above. Let your future tenants know about these benefits and how they can take advantage of them if they reside in your property.
The demand is always changing – so your marketing efforts should, too. Stay in touch with what is going on in your market area and be sure that you are updating the way you promote your properties. You’ll be glad you did.
