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Key Points to Make in your Listing – and what to avoid!

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Marina Shlomov - Tuesday, July 10, 2018

Because really – who wants to create a listing that doesn’t lead to a rental? Your goal is to rent a property. So, you create listings to reveal the goods to those who may be in the market for what you are renting. Seems simple, right? Believe it or not, the wording of your listing can rent your property like a hot potato or leave it until it is cold and stale.

Your words matter. Keep reading to learn the key points you should – and should not – be adding to your next listing.

Always, always include pictures.

Words can always paint a picture, but nothing can do so like real pictures – and we aren’t just talking about outdoors. Include pictures from throughout the house, but do so only if it cleaned and appears inviting. Focus on the best features.

List unique features

Each property is different. In your listing, be sure to include all the items that set this property apart from others in the area. Does it have a deck? Granite countertops? Hardwood floors? These features can spark an interest – so make sure to list them!

Include premium names

Include the names of appliances, windows, shutters, or any other items that are high end or premium items that may be attractive to potential buyers. Even when the property is lacking in its appeal, it could be that one premium product that could spark interest in a buyer.

Choose your words wisely

When writing your listing, choose to use words that will entice a buyer. Words can be powerful and can even help form a picture in the mind of potential buyers. Use adjectives that can clearly describe the home, allowing the buyer to get a good idea of what the home looks like without even seeing it.

In addition, using words that make the property sound like it is top of the line can spark an interest in buyers looking for the finest properties. For example, words such as: luxurious, upgrade, landscaping, stainless steel, granite, flawless, immaculate, etc.

Just as you can use words to build up a property, you can also send yourself into an unwanted situation. Some words or phrases, such as: “a great deal,” “it has potential,” “motivated to sell,” “reduced,” and “rock-bottom pricing,” can leave a vision in a potential buyer’s head that they can get a good deal on this unwanted property. You will likely get bombarded with low offers.

Focus on the surrounding area

If a home may be less than perfect, but in a great location, then it is a good idea to focus on the area. This can help buyers weigh the pros and cons when making their decision. It also makes the property look more desirable. Include places, such as top schools, public transportation, airports, shopping and dining centers, business districts, etc.

Your listing is a major part of your business. So, being able to write a stellar listing is nothing less than mandatory. Take these tips and combine them with what you have found to work well for you. Make sales happen!

Marina ShlomovMarina Shlomov, a managing partner at ALH|Podland Rental Homes Property Management is the author of many articles on Landlording, Property Management, and Real Estate Investing. A residential builder in the state of Georgia since 1999 and a property manager, Marina is an investor herself. Her property management company is intended “For Investors” and “By Investors” for a simple reason – she knows what investors’ goals are and she works hard to reach their goals. In her spare time, Marina likes to spend time with her family, friends, garden, read and travel. Check her out
You can find Marina’s articles and comments at 
@rentalhomesatl on Twitter, on FacebookGoogle+, Blogger. and YouTube.

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