Generating Tenant Leads for Your Rental Property - Atlanta Property Management Tips and Tricks
In all the years we've spent doing property management in Atlanta, we've learned a few tricks that helped us become one of the best Atlanta property managers. We've dedicated a blog and have crafted a guide to finding tenants. Whether you’re a seasoned real estate investor or a newbie, you will find this guide to be quite insightful and might even help you get a few tenants.
The key to success in this business is not just getting tenants but rather getting the right tenants. So it is important to understand how real estate marketing works and how to catch the attention of prospective tenants in any kind of market.
Creating Your Property Listing
It’s great if you have “great” properties in “A” neighborhoods where people want to live, even with that, you can’t just put a, “available for rent” sign and expect people to rush to your office. Everything is done digitally nowadays and if you want to promote your listing, you’ve got to do it online. But not just list it, list it with the right search engines. Some of the best real estate search engines are Zillow, Trulia, HotPads , best of all, they are all free! Actually, listing on Postlets (now Zillow Rentals and can be found on Zillow), will spread your listing to all the proper search engines all at no cost to you.
The first stop, is to convey to your prospective tenants that you’ve got the property they want to call home. Include high quality pictures or better yet, offer a virtual tour of the property or even a video. Great photos in combination with a video or a virtual tour and a well written and detailed description, eloquently describing what your tenants should expect from you property, will make a world of difference, making your property stand out in a crowd of properties for rent. Make sure you clearly list all the features and amenities that tenants can expect to find in your property. And most importantly create an eye-catching headline, capable of attracting the masses.
Last, but not least, and probably the most important, is the rental price. Make sure you list a price that complies with the market’s demand and supply conditions. As a reference, you can see a suggestion from Zillow Rentals on your rental price. Use that as a guide to decide what the right price is because prices on Zillow are calculated using an algorithm, the system has no idea of actual neighborhood dynamics. Ask your realtor for an estimate and then rationally, unemotionally, and without bias, compare your rental to others within a one mile radius. Compare amenities, compare finishes, size, of course location and then decided on your final rental price. Success of your rental renting in quickly depends on your price and location. Just like everything in real estate is about price and location, rentals are no different.
Harness the Power of Visuals
Visual stimulus is one of the most important factors in creating opinions. We all make instant opinions based on what we can experience visually. As an investment property owner, you have to leverage this for your own benefit. When depicting your properties, it is crucial that you provide a good set of images, especially if you property has a beauty factor to it. We usually provide a minimum of 24 images, however, some real estate search engines rank your property higher if it has more images.
Marketing and Promotion
For investors that own several rental properties and manage them themselves, it can make sense to develop a website that will help them manage the properties as well as contribute to the marketing strategy.
You can also opt to market your own website by employing best practices in digital marketing. Optimize your website for both computers and handheld devices. Ensure that everything is optimized based on the newest SEO guidelines. Create fresh and compelling content that will lead viewers on to your website. Learn to utilize the unimaginable power of social media, engage with your prospective clients.
There are many different platforms available to promote your properties aside from your own website. Make sure to choose those platforms that receive the highest number of unique visitors. But more importantly, make sure the audience is relevant to the content you’re offering. Have great photos, do your market research to find the best rental price, be available to take phone calls and schedule your viewing appointments and you’ll have your rental property rented in no time.